Short while ago google had changed their ranking algorithm,   the reason cited is that google wanted to provide more relevant results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, say it another way, almost 12% of google search results are useless or of low quality. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, on the other hand almost all keywords promoted by contextual links are not affected, and a few of them even gained a few positions, it becomes clear that linking campaign the old way is the thing of past, probably due to link spamming sites being tossed out by google.

Now what on earth is plain link building and how do people do it? a large percentage of SEO firms will do this,  they put your links on websites which only exist for holding links, the only updates on those websites are the new links, it’s safe to assume all of them are trash, the name link spamming are just for these sites. Now google algorithm probably will weed out these sites, any links on them will be affected too. 

A few real world examples will help to explain what I said. When I got into online marketing long time ago, I needed to rank the keyword, Tow Chain, of course with old way of link building, a lot of sites I used had too many links, and those sites had only links, no real content at all. I would give credit where credit is due, this linking strategy worked, lately the keyword link stayed on the first page for a while,   the honeymoon lasted until google changed it’s mind. Now let’s look at another keyword, chain pullers, we put the link in relevant context, with very few plain links, now we have really good ranking for this keyword. So contextual link wins this time, what about future? Actually this is all about content, so if you create great content, not only people will love to read your stuff, so do the search engines. It’s never too late to build good blogs for business purpose, for instance let’s examine this one, best smartphone , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of  competitive keywords. Now you can see, creating quality content and article marketing is what we have to do to get great result. If you can build a group of your own blogs, something like Grade 70 Chains, then you will have a powerful weapon in your SEO arsenal.

Bottom line is that you should create great content, share the content with people, and put your keywords in the context you’re good to go, as long as you don’t stop doing this, you will win over customers and search engines. Whatever you do, you will need persistence and patience, nothing will automatically improve overnight, it doesn’t matter you’re doing SEO or advertising your business, now all we need to do is to share our love for creating and sharing nice content and not to worry about the ranking every day. When publisinh articles, I prefer ezine, new article will be indexed within an hour if not minutes, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed, have a taste of this one, Trucking Accessories, good writing, interesting content, indexed and cached, all these points make it perfect for SEO.

We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, set up API credentials in your twitter tools option, then make sure every new post will post a new tweet, it’s real easy and useful, if you don’t use this tool it’s just too bad.

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