Google made big changes to the ways their search results rank,   in the name of providing more relevant search results for it’s users, according to their official blog, this change impacts 11.8% organic search results, in another word, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.

So what exactly is linking campaign the old way? a large percentage of SEO firms will do this,  they put your links on websites which only exist for holding links, the only updates on those websites are the new links, it’s safe to assume all of them are trash, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, the links on those spamming sites won’t work anymore.  

Maybe a few examples will make it clear. It was quite some time ago, I started promote the keyword, proof coil chains, of course with old way of link building, lately I figured that every site in the campaign had way too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. I would give credit where credit is due, this linking strategy worked, finally the rank improved a lot, the party was over when google updated it’s algorithm. Here is another keyword, chain puller , we put the link in relevant context, with very few plain links, now we have really good ranking for this keyword. So contextual link wins this time, what about future? Actually this is all about content, as long as you dole out high quality content, you will attract readers as well as search engines. How do you do it? Writing articles and building blogs, for instance let’s examine this one, best baby strollers , in the beginning I just post to it casually, lately I added nice stuff left and right, you probably think this site won’t rank a all, in reality this site is doing pretty well for more than a few search terms. Now you can see, creating quality content and article marketing is what we have to do to get great result. If you can build a group of your own blogs, something like camouflage blankets, you will have the power to push any sites up in search engines.

Remember content is king, you just need to create content, publish and share with people, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. The virtues, persistence and patience, are essential for your success, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, let’s keep building and maintaining our blogs until end of the day. Ezine is one of the best article directories out there, a new article will be indexed and cached in less than an hour, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, I believe you should see for yourself, take Traffic Safety Vest as an example, quality content, nice presentation, indexed by google, all these points make it perfect for SEO.

By the way, if you don’t take social media account, you’re lost. For wordpress blogs, I recommend twitter tools, then go ahead register a new twitter account and app, set up API credentials in your twitter tools option, you should choose to post a tweet for every new post, it’s simple and elegant, if you don’t use this tool it’s just too bad.

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