Lately google did something to their ranking algorithm,   in the hope of furnishing it’s search users better results, according to their official blog, this change impacts 11.8% organic search results, in plain English, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, on the other hand almost all keywords promoted by contextual links are not affected, a few of these keywords ranked better than ever, it’s safe to say that old way of link building is doomed.

So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they add your links to those linking websites without context, the content on those sites will never be updated, and most of them are useless, the name link spamming are just for these sites. New google algorithm most likely will punish these link spammers,  all the links on those websites will have the same fate.  

Examples will be great for explanation. It was quite some time ago, I needed to rank the keyword, chrome winch bar, it was old way of link building all the way, almost all the sites I got link from had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. This strategy worked in the beginning, finally the rank improved a lot, this was the case until google made the change. Something opposite happened to this keyword, chain puller , we put the link in relevant context, with very few plain links, the rank for this keyword is making me real happy. So contextual link wins this time, what about future? Actually this is all about content, as long as you dole out high quality content, you will attract readers as well as search engines. It’s never too late to build good blogs for business purpose, for instance let’s examine this one, kids clothing , I build it as a hobby and kept adding good or mediocre content, now it can even rank the highly competitive keywords. As far as SEO concerned, quality blog marketing is much better than plain link building. Now imagine you have your own Blog Network, such as slip hooks, then it will be easier to do article marketing.

Remember content is king, you just need to create content, share the content with people, and put your keywords in the context you’re good to go, your effort will reward you handsomely in the end. Persistence and patience are the keys to success, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, let’s keep building and maintaining our blogs until end of the day. Ezine is one of the best article directories out there, a new article will be indexed and cached in less than an hour, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed, say this truck tire chains, good writing, interesting content, indexed and cached, this article serves it’s purpose well.

By the way, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, get a twitter account and API keys, configure your twitter tools prpperly, you should choose to post a tweet for every new post, it’s easy and really useful, no one should miss this tool out.

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